At the webinar “Neurovideo analytics in Ukrainian retail - an innovation that has become a necessity” we talked about the possibilities and our practical experience of introducing various technologies and algorithms of video analytics in retail, including face recognition, motion analysis, object identification.
• Counting visitors when planning the work schedule of outlets and staff. The importance of accurate neurocounting for marketing purposes.
• Control the length of queues to improve customer experience and improve service efficiency.
• Prevent “shoplifting” to prevent break-ins and thefts.
• Counting passers-by when searching for the ideal location of a new store or business.
• Control of cash operations to prevent facts of fraud, theft, analyze violations and resolve disputes in real time.
• Control the presence of personnel in the workplace.
• Car number recognition, parking control module.
The webinar was attended by: specialists of innovation departments, administrators of stores and large supermarkets, managers and specialists of the security service, specialists in marketing and user support, managers and specialists of project and technical departments.
We talked about our practical experience on how to use video analytics to study customer behavior and improve the quality of service.
• How to use video analytics to determine the location of a new outlet.
• How video analytics can improve store security, prevent theft and fraud, detect potential threats, and efficiently and quickly resolve conflict situations.
• For marketing specialists, information on how to use video analytics data to plan and analyze the effectiveness of marketing campaigns and promotions was useful. How to use video analytics to carry out advanced analysis of visitors.
• Supermarket administrators and retail chain managers who are responsible for one large supermarket or several stores received information that video analytics systems help solve problems related to the management and monitoring of point of sale efficiency.
At the end of the webinar, we were happy to answer questions about the features of using video analytics.
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