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Modernization of video surveillance system in stores using intelligent video analytics

Optics network Luxoptica

VERNA performs a full range of works on the design, installation and configuration of IP video surveillance and video analytics systems for counting visitors to the Luxoptika chain of stores — the leader of the optics market in Ukraine since 2016. For 8 years of joint work, VERNA engineers have installed video surveillance systems in 192 Luxoptika stores and continue to install when new optics are opened. VERNA modernizes the SVN systems that were introduced until 2016, additionally equips and adjusts the systems with intelligent visitor counting modules.

About the system


Our video surveillance systems are used by the customer to solve a complex of tasks in the areas of safety, security and accounting of goods, personnel control. Video analytics systems analyze the video stream from the camera at the entrance and help the customer monitor compliance with corporate customer service standards in all 192 stores of the network.

Thanks to the visitor counting system, our customer knows exactly how many people enter each of the opticians at different hours and days.

Comparing the counting data with transactions at the cash register, the customer knows what percentage of store visitors make purchases.

Attendance reports help to optimally adjust the staff schedule for loading the store, serve visitors better and faster.

The system determines the gender and age of visitors to Luxoptika stores. The data allows administration and marketing to better understand their audience, form an assortment and plan promotions specifically for it. Analysis of visitor counting system data allows you to plan marketing companies and increase sales.

For Luxoptica network marketing, the video analytics system is a really powerful tool in the development of promotions, strategic planning and error analysis, based on accurate data of the measured indicators, significantly reducing risks.

The solution is easy to use and remote maintenance.


About the customer


Luxoptika- the largest network of opticians in Ukraine.

As of 2021, the network consists of 192 stores where you can get an ophthalmologist's consultation, help in the selection of contact lenses or glasses with lenses of any complexity, sunglasses, repair and ultrasonic cleaning of glasses, warranty service.

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