When searching for the ideal location for a new store or business, one of the key factors is to estimate the number of potential customers in the selected area.
The use of video analytics in this case can be very useful. Neurovideo analytics allows you to examine in detail the movement of pedestrians and cars in a specific place. With the help of special software and video cameras, it is possible to obtain important information for management, which is considering different locations for opening a new establishment.
One of the main advantages of using video analytics is the ability to analyze the movement of pedestrians. The software can analyze the video stream and determine the density and direction of movement of people at different times of the day and days of the week. This allows business owners to understand when the most people are in the chosen location, which is critical to the optimal location of the store.
With a new or already existing camera and special software, we can analyze the movement of pedestrians moving past the location that interests us. By analyzing the video stream, it is possible to determine the density and direction of movement of people at different times of the day and days of the week. Separately, it is possible to monitor movement in several directions, zones and lines of intersection.
Specialized software has the ability to upload various reports, graphs and comparisons on many parameters.
In addition to analyzing the movement of pedestrians, video analytics also allows you to track the flow of cars and public transport in the selected area. This is important in assessing the accessibility and convenience of the location for potential customers.
With the help of traffic analysis, it is possible to determine how easily and quickly customers will be able to reach the future store or other establishment. It is also important to consider parking options, and video analytics can reveal how accessible and convenient parking spaces are near a potential location.
Video analytics provides objective and accurate information about the movement of pedestrians and vehicles without subjective influence.
Video analysis allows business owners to make informed decisions about the location of the establishment, which increases the likelihood of a high point of sale conversion.
Instead of expensive and not always accurate questionnaire information, video analytics provides real data on traffic and activity in the area.
Knowing the population and its movement helps to adapt marketing campaigns to the needs of local customers.
• Retail
• Restaurants, cafes, fast food and coffee shops
• Banking and financial institutions, when choosing locations for opening branches, branches and locations of ATMs
• Pharmacies, laboratories and medical centers
• Shopping and entertainment centers
• Business centers
• Travel agencies
• Logistics companies, when selecting parcel delivery points
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