To determine the popularity of various racks, shop windows in the store; identify the best routes of movement of people or vehicles on the territory; analyze the statistics of visits to objects, algorithms for building thermal maps using surveillance video surveillance cameras have been developed.
The heat map helps the administration to efficiently position the shop windows, analyze the evenly distributed flows of customers through the store area and check whether there are bottlenecks and congestion with trolleys, cluttered aisles. The marketing department can more attractively design shop windows, track the effectiveness of marketing companies in attracting customers.
The heat map visualizes the intensity of movement in different areas of the frame. It is formed by summing up the time during which movement is observed at a certain point. The software highlights areas where visitors are most often found and delayed the longest time.
To visualize the intensity of movement, a color scale is used: colored areas colored depending on the intensity of movement are superimposed on the image with a transparent layer.
To assess the quality of the goods display, you can overlay data on the color temperature at the location of a particular product or type of goods with the number of purchases made on it. These heat maps reflect the time during which the buyer lingered at a particular shop window. If buyers stop at the shop window, but do not buy, it is worth analyzing the reasons.
To determine the most effective store layout and location of goods, it is convenient to use a heat map based on customer movement tracks. The brighter the colored area, the more often visitors pass here. This information will identify “dead zones” and interest the buyer to go around the entire store and choose more goods along the way.
Too bright areas on such a map will allow you to identify places where a lot of customers pass and traffic jams can form. The administration can distribute the flows in different directions, moving, for example, the most popular showcases away from each other, for greater comfort of the buyer.
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